1,265 Quotes About Advertising

But, Hubertus," Cayce offers, "what if Dorothea is...""Yes?" He leans forward, palms flat on the table."A vicious lying cunt?"Bigend giggles, a deeply alarming sound. "Well," he says, "we are in the business of advertising, after all." He smiles.

It's rarely pointed out, even though it's so obvious, that the artistic triumph of the small screen has paradoxically come at the expense of advertising.

Among the more pleasing by-products of the coming end of advertising is a heretical realization among some industry thinkers: the idea that for advertising to survive, or rather to thrive, it must add value to people's lives. In a world in which lazy, superfluous, and stupid no longer cut it, advertising will have no choice but to compete as primary content, not secondary intrusion. It will become the thing, not the thing that sells the thing.

If we return to the roots of planning we see at its heart a desire to understand human behaviour and provide a robust model for influencing it. Rather than dismantling strategy into endless experimentation, we need a new way of understanding the world, a modern philosophy.

Of course, there is some truth in advertising. There's yeast in bread, but you can't make bread with yeast alone. Truth in advertising,” announced Lord Peter sententiously, “is like leaven, which a woman hid in three measures of meal. It provides a suitable quantity of gas, with which to blow out a mass of crude misrepresentation into a form that the public can swallow.

Much of our media now are so image-rich and content-poor that they just serve to capture the eye, manipulate our emotions, and short-circuit our impulses. The propaganda and advertising industries therefore function increasingly like adult obedience industries. They instruct their audiences in how to feel and what to think, and increasing numbers of people seem to accept and follow the cues without question.

Manufacturers these days have peculiar problems: a package may recommend the virtues of its product by voice only, for it is not allowed to grab the customer by the sleeve or collar.

What the heart feels today, the head will know tomorrow.

I just realized that the key to advertising can be summed up in one word: Bullshit.