1,339 Quotes About Design

The designer's job is to imagine the world not how it is, but how it should be.

In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy known as satisficing.

The problem is there are no simple “right” answers for most Web design questions (at least not for the important ones). What works is good, integrated design that fills a need—carefully thought out, well executed, and tested.

Copywriting is a design muse, it carves a beautiful masterpiece in an imaginative way.

Good ideas come from everywhere. It's more important to recognize a good idea than to author it.

As a rule, conventions only become conventions if they work.

The more you watch users carefully and listen to them articulate their intentions, motivations, and thought processes, the more you realize that their individual reactions to Web pages are based on so many variables that attempts to describe users in terms of one-dimensional likes and dislikes are futile and counter-productive. Good design, on the other hand, takes this complexity into account.

...and I came to the conclusion that in any project we design and develop, the size and degree of complexity of the information and control systems inscribed in it are the crucial factors, so that the all-embracing and absolute perfection of the concept can in practice coincide, indeed ultimately must coincide, with its chronic dysfunction and constitutional instability.

There's an old joke among software developers. When something works in an unexpected but strangely effective way, the developers often kid, "Oh, that's not a bug. That's a future." While this is usually a joke, designers can use the same technique of reframing the problem when tackling their own projects. In fact, there's an old joke among designers: "It's not a problem. It's an opportunity.