1,050 Quotes About Strategy

Without a full understanding of the harm caused by war, it is impossible to understand the most profitable way of conducting it

The Russians have a tradition in which every war is a 'total war'. ... When the decision has been taken to start a war, there is no feeling for the fact that there can be limits and should be limits how this war is conducted." The Russians call this situation bespredel, which literally means "without limits". It implies torture, cruelty, and gratuitous acts of violence which remain, as a rule, unpunished.

In modern global civilization, war is basically a symbolic war that requires a flexible mind, deep intuition, and strategic thinking. Having lost a symbolic war, no one can gain an advantage in active military operations.

All men can see the tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved

In painting a palette with a wide array of information, before painting the picture of your brand...it allows for the tone, temperature and clarity of your brand, the messaging and the process architecture to all come together in harmony at the same time.

You cannot intimidate people with real bullets, but you can intimidate them with fake gun.

I don't work like that. It lives in my head until I find a story.

Words don't define works.

We want to 'write in' our plan and 'write out' the consequence. When we do that, we're headed 'right back' to what we foolishly thought we could 'write out.