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Angela Ahrendts
114quotes
Quotes by Angela Ahrendts

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People talk about the age and positioning of a brand, but hell, it's not about that. The global language is digital, and we need to speak the language.

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I think when you're empathetic, you're putting yourself in somebody else's shoes, right? It's not about you.

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Unless I can come in in the morning and smile, walk in the lobby and say, 'Good morning!' - if I am stressed - I am not going to do a good job. Everybody is watching us. They are feeding off of our energy.

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The main objective - our soul is our people. And our job is to enrich their lives, change the world. And so I think that's the bigger pressure you put on yourself.

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When I became the CEO of Burberry in July 2006, luxury was one of the fastest-growing sectors in the world.

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Technology has given us access to the world and its sea of content, allowing us to never speak to another person if we don't want to.

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You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred.
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