The hardware is not there yet for full-length movies. But the X and Y Generations are going to eat this up. They're used to consuming media on small screens.

I haven't seen anything coming out of the movie distribution service that is this compelling. There is an opportunity for them to really grow the service and establish themselves as a way to deliver top quality movies.

I'm surprised it took them so long to do it. I don't think it'll take long for people to catch on.

These systems will do all the same things as BlackBerry and then some.

It shows other network guys and studios that this is a viable market and is a great way to distribute their content.

Apple is clearly trying to put themselves in a position of dominance in the digital media market for distribution.

Why pay dollars if you can get it online for free? I think it'll be interesting to see how that shakes out. The power of free is strong.

The question is how can they make their product appealing to the cable and satellite operators. So it's not just 100 percent based on customer awareness.

You just rent the movie and it's there.

If this takes off, it could steamroller the copyright protection on CDs the labels are pushing.