Progressive rhetoric has the effect of concealing social crisis and moral breakdown by presenting them as the birth pangs of a new order.

Advertising serves not so much to advertise products as to promote consumption as a way of life. It ‘educates’ the masses into an unappeasable appetite not only for goods but for new experiences and personal fulfillment.

It is a tribute to the peculiar horror of contemporary life that it makes the worst features of earlier times – the stupefaction of the masses, the obsessed and driven lives of the bourgeoisie – seem attractive by comparison.

Once women begin to question the inevitability of their subordination and to reject the conventions formerly associated with it, they can no longer retreat to the safety of those conventions.

Social criticism that addressed the real issue in higher education today – the university’s assimilation into the corporate order, and the emergence of a knowledge class whose “subversive” activities do not seriously threaten any vested interest – would be a welcome addition to contemporary discourse. For obvious reasons, however, this kind of discourse is unlikely to get much encouragement either from the academic left, or from its critics on the right.

A child’s appetite for new toys appeal to the desire for ownership and appropriation: the appeal of toys comes to lie not in their use but in their status as possessions.

The illusion of feeling well-informed... a public that feels informed in proportion as it is to befuddled. In one of his characteristic pronouncements, at a press conference in May 1962, John F. Kennedy proclaimed the end of ideology in words that appealed to both these public needs-the need to believe that political decisions are in the hands of dispassionate, bipartisan experts and the need to believe that the problems experts deal with are unintelligible to laymen.

George Orwell’s contention was that it is a sure sign of trouble when things can no longer be called by their right names and described in plain, forthright speech.

Man’s collective mastery of nature – even if we could ignore the mounting evidence that this too is largely an illusion – can hardly be expected to confer a sense of confidence and well- being when it coexists with centralizing forces that have deprived individuals of any mastery over the concrete, immediate conditions of their existence. The collective control allegedly conferred by science is an abstraction that has little resonance in everyday life.

In a society in which the dream of success has been drained of any meaning beyond itself, men have nothing against which to measure their achievements except the achievements of others.