Character development is character development, and it's one of the things that we're pretty good at.

These two guys were just unbelievably passionate about the story that they had in their heads,

It just doesn't feel like we should stop yet.

We are in a digital era for kids, and our mission, obviously, is to keep up with kids, so we want to put our content on all the platforms they're looking for.

He's bilingual, and he has a sense of adventure.

What we have found is that kids are responding to (the idea) that there are other kids out there that are having the same experiences that they're having.

We find great ideas and cultivate them off whatever platform we can think of.