Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising.

There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people.

The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that.

I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's relevant to the desired outcome.

I strive every day to do things that make a difference.

A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by.

The greater the pressure and expectation, the more I relish the opportunity.

We strive to do stuff that connects with people.

We don't like offending anyone.

Creativity has got to have some edge to it, doesn't it?