The first time was very, very successful and a lot of folks asked us to do it again.

It's consistent with our strategy of using targeted incentives when they make sense.

Everyone pays the same price. That's the message. We're not stressing the deal.

A program like March Madness would not be a deviation from our marketing strategy. What we've said is that we will continue to use incentives strategically and tactically.

Any marketing program that we would offer would be consistent with the marketing strategy we announced on Jan. 10.

We have advised our dealers that the program will conclude on Sept. 30. We're in the process of launching our 2006 models and we want to focus on that.

The reason for the bonus cash offer is a continuing sell-down of 2005 inventory.

We love commercial fleet sales (to corporations). They're profitable, and we're not looking to decrease those.

had a great deal of success with this program. We've set a number of sales records in the past few months, and we thought it was important to extend for the month of September.

Obviously consumers have been very receptive. We are confident they will respond to the program as they have the last few months.