DT
Derek Thompson
42quotes
Quotes by Derek Thompson
Derek Thompson's insights on:

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In 2012, Spanish researchers released a study that looked at 464,411 popular recordings around the world between 1955 and 2010 and found the difference between new hits and old hits wasn’t more complicated chord structures. Instead, it was new instrumentation bringing a fresh sound to “common harmonic progressions.

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In all sorts of markets – music, film, art, and politics – the future of popularity will be harder to predict as the broadcast power of radio and television democratizes and the channels of exposure grow... The gatekeepers had their day. Now there are simply too many gates to keep.

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People prefer paintings that they’ve seen before. Audiences like art that gives them the jolt of meaning that often comes from an inkling of recognition.

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The mark of a good book is that you’re happy to come home to it. The mark of a great book is that you occasionally schedule your life to stay home with it.

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Picking a few hits requires a tolerance for many bad ideas, mediocre ideas, and even good ideas cursed with bad timing. Above all, it requires a business model that supports the inevitability that most new things fail; the most promising ideas often attract a chorus of skeptics; and one big hit can pay for a thousand flops.

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This long-tail distribution of returns is why it’s important to be bold. Big winners pay for so many experiments.

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The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency – to make your audience see the familiarity behind the surprise.

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A new scientific truth does not triumph by convincing its opponents and making them see the light, but rather because its opponents eventually die, and a new generation grows up that is familiar with it.” In.

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In the psychology of aesthetics, there is a name for the moment between the anxiety of confronting something new and the satisfying click of understanding it. It is called an ’aesthetic aha.

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People gravitate toward products that are bold, but instantly comprehensible: Most Advanced Yet Acceptable – MAYA.
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