When launching a product called an Energy Drink and named Red Bull, a product that stimulates body and mind, it is a short step to the roots where Red Bull came from. We have been doing this for 20 years - now it's called adventure sports, extreme sports, and outdoor sports.

Brands need to take the phrase ’acting like a publisher literally.

When launching a product called an Energy Drink and named Red Bull, a product that stimulates body and mind, it is a short step to the roots where Red Bull came from. We have been doing this for 20 years – now its called adventure sports, extreme sports, and outdoor sports.

By 2007, I also presume that the Ferrari engine will be reliable. The driver cannot be the weakest element.

It's not an easy decision to make, I'm still regretting it,

The most dangerous thing for a branded product is low interest.

So we will always have the most up to date configuration.

There are almost no sports within which mortal accidents are not a reality.

We all know how quick David can be, when he is fully motivated. He still has it.

We have more drivers than cockpits and we had only two possibilities,