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The postwar decades in Austria produced a generation of business builders who would go on to shape consumer markets around the world. Dietrich Markwart Eberhart Mateschitz, born on May 20, 1944, in Sankt Marein im Mürztal, was among them.

An Austrian citizen, Mateschitz studied at the Vienna University of Economics and Business before going on to co-found Red Bull GmbH. He held a 49% ownership stake in the company and used the German language in his work as an entrepreneur. In April 2022, his net worth was estimated at US$27.4 billion, reflecting the scale of what Red Bull GmbH had become under his co-founding involvement.

Mateschitz died on October 22, 2022, in St. Wolfgang im Salzkammergut, at the age of 78. That net worth estimate, recorded just months before his death, stands as a concrete measure of the commercial enterprise he helped build over the course of his career.

Quotes by Dietrich Mateschitz

When launching a product called an Energy Drink and named Red Bull, a product that stimulates body and mind, it is a short step to the roots where Red Bull came from. We have been doing this for 20 years - now it's called adventure sports, extreme sports, and outdoor sports.
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When launching a product called an Energy Drink and named Red Bull, a product that stimulates body and mind, it is a short step to the roots where Red Bull came from. We have been doing this for 20 years - now it's called adventure sports, extreme sports, and outdoor sports.
Brands need to take the phrase ’acting like a publisher literally.
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Brands need to take the phrase ’acting like a publisher literally.
When launching a product called an Energy Drink and named Red Bull, a product that stimulates body and mind, it is a short step to the roots where Red Bull came from. We have been doing this for 20 years – now its called adventure sports, extreme sports, and outdoor sports.
"
When launching a product called an Energy Drink and named Red Bull, a product that stimulates body and mind, it is a short step to the roots where Red Bull came from. We have been doing this for 20 years – now its called adventure sports, extreme sports, and outdoor sports.
By 2007, I also presume that the Ferrari engine will be reliable. The driver cannot be the weakest element.
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By 2007, I also presume that the Ferrari engine will be reliable. The driver cannot be the weakest element.
It's not an easy decision to make, I'm still regretting it,
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It's not an easy decision to make, I'm still regretting it,
The most dangerous thing for a branded product is low interest.
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The most dangerous thing for a branded product is low interest.
So we will always have the most up to date configuration.
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So we will always have the most up to date configuration.
There are almost no sports within which mortal accidents are not a reality.
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There are almost no sports within which mortal accidents are not a reality.
We all know how quick David can be, when he is fully motivated. He still has it.
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We all know how quick David can be, when he is fully motivated. He still has it.
We have more drivers than cockpits and we had only two possibilities,
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We have more drivers than cockpits and we had only two possibilities,
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