Only two industries refer to their customers as ‘users’: computer design and drug dealing.

Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.

Small, noncomparative, highly labeled data sets usually belong in tables.

Allowing artist-illustrators to control the design and content of statistical graphics is almost like allowing typographers to control the content, style, and editing of prose.

Design cannot rescue failed content.

What about confusing clutter? Information overload? Doesn't data have to be "boiled down" and "simplified"? These common questions miss the point, for the quantity of detail is an issue completely separate from the difficulty of reading. Clutter and confusion are failures of design, not attributes of information.

Above all else show the data.

To clarify, *add* data.

Only two industries refer to their customers as 'users': computer design and drug dealing