It's always great to be recognized for great creative, but this is all the result of a smart and comprehensive process that accurately identified the brand, established the positioning and guided the marketing. Marketing a hospital is a difficult challenge, and these awards are a testament to the entire branding exercise that is necessary to achieve success.

Though humor is used, the message is pretty serious: if you're going to enjoy tequila, you'd be foolish not to use the best tasting tequila in the world.

We've always felt that no other agency could match our creative strengths in retail advertising, and this year's continued success at RAMA is a testament to our ability in marketing leading retailers.