FL
Frank Luntz
184quotes
Quotes by Frank Luntz
Frank Luntz's insights on:

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It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional.

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Whether or not you liked George W. Bush, there was no doubt about what position he was going to take, and that’s what endeared him to a significant segment of American society.

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That’s the kind of visual that you’re trying to attract – something that in some way or another, connects you to what’s happening there in a realistic way.

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Richard Nixon’s career certainly ended in failure but someone who won an election with 60 percent of the vote, won 49 out of 50 states, that makes his -up to that point – incredibly successful. The idea of winning 49 states, incredible.

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If you’re fighting against a minimum wage increase, you’re fighting an uphill battle, because most Americans, even most Republicans, are okay with raising the minimum wage.

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When you’re selling a product or service, you don’t have – it doesn’t have to be absolutely perfect, although I’ve provided language that is. When you’re a politician, one wrong word changes the entire – changes the meaning of something.

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Nothing’s going to stop you or deter you or cause you to give up. Pursuit, because nobody actually expects it to happen. They want you to be continuous in your efforts. And perfection because there’s just nothing better.

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Bill Clinton was effective because he had that personal relationship, that this was a guy who had tremendous curiosity, which is another one of the key attributes. And he had the ability – his mind was – his mind and his heart were very well-connected. And so he genuinely empathized.

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With all due respect to UPS – it’s a fine company – nobody cares about logistics. They care about that package arriving at their home, at their office, when it is supposed to and in the condition it’s supposed to. FedEx is a much better communicator than UPS.

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Rick Scott used let’s get to work to say: All these politicians talk; it’s time to do. Everybody else talks about the problem; it’s time to find the solution.
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