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Gordon Bethune
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Full Name and Common Aliases


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Gordon Bethune's full name is Gordon R. Bethune. He is commonly known as the former CEO of Continental Airlines.

Birth and Death Dates


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Gordon R. Bethune was born on June 6, 1947. As of my knowledge cutoff, I do not have information on his passing.

Nationality and Profession(s)


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Bethune holds American nationality and has worked in the aviation industry as a pilot and executive.

Early Life and Background


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Gordon Bethune grew up with an interest in flying, which eventually led him to pursue a career in aviation. Before becoming a CEO, he flew for various airlines, including Continental Airlines, where he began his journey as a co-pilot in 1977.

Major Accomplishments


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Bethune is credited with transforming Continental Airlines from the nation's fourth-lowest-rated airline to one of its top-rated carriers. During his tenure as CEO (1994-2004), he implemented significant changes, including:

Restructuring: Bethune oversaw a major restructuring effort that reduced debt and improved operational efficiency.
Employee Engagement: He focused on improving employee morale by implementing programs aimed at enhancing work-life balance and providing opportunities for growth and development.
Customer Service: Under his leadership, Continental Airlines made significant strides in customer satisfaction, achieving industry-leading ratings.

Notable Works or Actions


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Bethune's tenure as CEO was marked by several notable actions:

Leadership Style: He is known for his hands-on approach to management and ability to connect with employees at all levels of the organization.
Innovative Thinking: Bethune implemented various initiatives aimed at improving operational efficiency, including the introduction of a more efficient scheduling system.

Impact and Legacy


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Gordon Bethune's impact on the aviation industry is multifaceted:

Industry Leadership: His leadership style and innovative approach to management have inspired others in the industry.
* Employee Engagement: Bethune's focus on employee morale has contributed to a culture of engagement, which continues to benefit his former company.

Why They Are Widely Quoted or Remembered


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Gordon Bethune is widely quoted for his insights on leadership and his role in transforming Continental Airlines into one of the industry's top performers. His quotes often focus on the importance of employee engagement, innovation, and customer satisfaction.

Quotes by Gordon Bethune

It’s difficult to have everybody like everything you do. I don’t know anybody that’s perfect and doesn’t have a zit somewhere.
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It’s difficult to have everybody like everything you do. I don’t know anybody that’s perfect and doesn’t have a zit somewhere.
Somebody who knows what they’re doing, who has a good track record, they come across as very articulate, bright and looking for a challenge – that’s absolutely my kind of hire.
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Somebody who knows what they’re doing, who has a good track record, they come across as very articulate, bright and looking for a challenge – that’s absolutely my kind of hire.
We tax air passengers like cigarettes and alcohol – we impose sin taxes on travellers.
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We tax air passengers like cigarettes and alcohol – we impose sin taxes on travellers.
Do you know how much faster I can fix an airplane when I want to fix it than when I don’t want to fix it?
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Do you know how much faster I can fix an airplane when I want to fix it than when I don’t want to fix it?
It’s not about market share. If you have a successful company, you will get your market share. But to get a successful company, what do you have to have? The same metrics of success that your customer does.
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It’s not about market share. If you have a successful company, you will get your market share. But to get a successful company, what do you have to have? The same metrics of success that your customer does.
In airplanes you have a choice between chocolate and vanilla. One year could be vanilla or it could be chocolate. I don’t attach any relevance to which one.
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In airplanes you have a choice between chocolate and vanilla. One year could be vanilla or it could be chocolate. I don’t attach any relevance to which one.
The airline business is the biggest team sport in the world. When you’re all consumed with fighting among yourselves, your opponents can run over you every day.
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The airline business is the biggest team sport in the world. When you’re all consumed with fighting among yourselves, your opponents can run over you every day.
Whether I’m at the hangar or at the airport or on an airplane, I get respect. And that’s the best part of my day.
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Whether I’m at the hangar or at the airport or on an airplane, I get respect. And that’s the best part of my day.
It’s not a testosterone-driven industry any longer. Success is making money, not in the size of the airline.
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It’s not a testosterone-driven industry any longer. Success is making money, not in the size of the airline.
It’s like telling Mozart that there are too many notes in an opera. Which one do you want us to take out?
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It’s like telling Mozart that there are too many notes in an opera. Which one do you want us to take out?
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