I'm surprised it's that high. I was expecting maybe a third.

Women don't like feminine cars. Women have proven they do like macho cars. The idea 'Let's make it pink and sell it to women' has never worked.

Toyota's momentum just continues to snowball. If I'm one of the guys running Ford or GM, at this point I'm deeply concerned about how quickly Toyota is accelerating.

Those billboards are the culmination of 35 years of focus on being American in America. They've waited until now to thump their chest.

It is one of the wealthiest areas in the world, with lots of disposable income and a lot of people who are not afraid to show their wealth.