Enchantment transforms situations and relationships. It converts hostility into civility.

Enchantment can occur in villages, stores, dealerships, offices, boardrooms, and on the internet. It causes a voluntary change if hearts and minds and therefore actions.

Imagine working for someone you've enchanted. This benefits include freedom, flexibility, and mentoring.

This is why the first step of enchantment is to get people to like you. To accomplish this, you'll need to accept others and find something to like in them.

The best reason to start an organization is to make meaning-to create a product or service to make the world a better place.

If you have more money than brains you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.

People are forgiving of v 1.0 of a product if it's truly innovative and useful. Then you can get away with a lot. But if you're merely marginally improving the status quo, then you better be rock solid.

It's hard to name a person who is unpopular who has influence.

I don't take myself that seriously. I'm a pragmatist.

A company should search for every instance of the use of its name and zoom in when there are issues - both good and bad.