The quick and dirty formula is to add cost of materials plus cost of labor and then figure 25 percent of that to arrive at a number that will cover your overhead.

When adding descriptions to your online listings or printed materials, lead with benefits and follow with features.

Naming your packaged products helps call attention to how the deal is special. Call the product bundle a collector’s set, a gift basket, or holiday set, and give each one a name; something like The Artisan’s Selection or Your Name’s Gift Set.

When you are calculating an hourly labor rate, add in an additional thirty percent to that rate cover employment taxes.

1. 60 percent to existing customers 2. 30 percent to qualified prospects 3. 10 percent to the universe of people you’ve never met. (referring to how to allocate your marketing budget)

People are not interested in your product or your business; they are interested in solving their own problems.

The intelligence of the heart bypasses the intellect in the head which works on assumptions and requires a lot of thinking and confusion and makes a person tired and weak. But, the heart intelligence is not only direct and to the point, it also gives you energy, vitality and strength.

Ultimately though, we are not responsible for another's happiness. The unhappy person almost always suffers from self-inflicted pain.

We are highly susceptible to self destruction when we aren’t doing what we really want with our lives.

If you don't know how to take care of your own needs, when you try to give to others, you are giving from a bankrupt account.