Jason Fried
ReWork is a book associated with Jason Fried, an entrepreneur and writer born on January 1, 1974.
Fried's two professional identities — as an entrepreneur and as a writer — together form the basis of what the available record confirms about him. ReWork stands as the notable work connected to his name, representing the point at which his roles as a business practitioner and an author converge. Beyond his birth date and these two occupational descriptions, the documented facts about his life and career are limited, and any further characterization of how ReWork came to exist or what path led Fried to write it falls outside what the record supports.
ReWork remains the concrete work most directly attached to Fried's name in the available documentation. It is the artifact that anchors his identity as both an entrepreneur and a writer, and it is the single title the record confirms as a notable product of his career.
Quotes by Jason Fried
Jason Fried's insights on:

I've seen small businesses turn into terrible midsize or big ones because they let their desire to achieve some arbitrary metric get the best of them. Whatever is compromised as a result doesn't matter anymore, as long as the company is growing.

We don't want to bank all our risk on a small collection of big companies. We don't want to lose 20 percent of our business if one big account goes away.

A diverse customer base helps insulate you; a few large accounts can leave you vulnerable to their whims.

Selling to small businesses and selling to enterprises take two very different approaches with two very different kinds of people.

When we launched the first version of Basecamp in 2004, we decided to build software for small companies just like us.

Sometimes you get lucky and things are as easy as you had imagined, but that's rarely the case.

In my mind, declaring that an unfamiliar task will yield low-hanging fruit is almost always an admission that you have little insight about what you're setting out to do.


