When you're making music, you don't look at what's going on in the studio next to you.

If I were going to teach a course, it would be called Don't Breathe Your Own Exhaust.

When we did Beats, we had to begin again. Nobody at Best Buy knew who we were.

You have to think, 'What can I do to help my team develop, grow, and become better performers?' rather than, 'What's in it for me?'

Over four or five years, I did six albums with three people: John Lennon, Bruce Springsteen, and Patti Smith. I felt that if I could care as much about their music as they did, I could be useful to them. I really cared about their music and their lives.

We're trying to make the music service a cultural point of reference, and that's why we're making video. We're making video for our Apple Music customers and our future customers.

Apple Music is about getting things early and pushing them out.

I feel the pressure of getting something right.

Having a hit is nice, having some success, but when you move popular culture, that's a high.

The world is evolving.