We tried to make the prosaic attractive without using the tired clichés of false glamour. You might say we tried to convey the attractiveness of reality, as opposed to the glitter of a never-never land.—Cipe Pineles

Less is not necessarily more. Just enough is more.–Milton Glaser

Visual communication of any kind, whether persuasive or informative, from billboards to birth announcements, should be seen as the embodiment of form and function; the integration of the beautiful and useful." – Paul Rand