It sounds to me like the OLED iPhone is a phone which Apple can't make 40 million of per quarter, at least not today. And if that's true, that means it should be more expensive. Not 'should' in any moral sense, but simply because that's how the principle of supply and demand works.

My earliest design work was print, and that was my first love. Of course, as the years went on, I did more and more Web design and less and less print. And like everyone who made the switch from print to Web design, I bemoaned the lack of control.

As a company itself, Apple is very easy to understand. They're really not a complex company.

Is everyone who uses a MacBook Pro a pro? No. It's just basically a faster Mac. And certainly, pros do use them, partly for that reason.

I've always said my audience is just me. It's somebody out there who's exactly like me and just isn't writing Daring Fireball.

I think Apple Watch might be a tougher sell to current watch wearers than non-watch wearers. Non-watch wearers have an open wrist, and if they cared about the glance-able convenience of an always-visible watch dial, they would be wearing a traditional watch already.

There are two types of people in the world: those who wear a watch and those who don't.

'The cloud' is effectively an augmentation of our brains' memories.

There are a lot of people I dislike in the world. I mean, a lot. I don't follow any of them on Twitter.

It was very deliberate that Daring Fireball wasn't defined as a Mac site or an Apple site, and this was fortuitous.