The biggest misconception people have is that quality is all that matters. The truth is that quality helps, but there's a ton of high-quality things that don't go anywhere.

I think a lot about how ideas spread, how information spreads, why is it that something you're really proud of and you spend a lot of time creating sometimes doesn't go anywhere, and something that you kind of do on the side, on a lark, ends up getting shared and passed around and having this big impact.

People on Twitter can follow tech if they’re interested in tech, or business if they’re interested in business, or they can follow celebrities that they’re fans of.

Mormons know that its not enough to practise your religion – you also have to spread your religion.

You don’t want everyone to see a piece of content. You want the people who are really excited about the content to see it.

People used to share things with e-mail on a massive scale. If you remember e-mail forwards from the late ’90s, it was a terrible way to share content.

The math helps you have better understanding and helps you have more creative ideas, but you can’t replace the creative ideas.

At The Huffington Post, we thought of the front page as a one-stop shop for everything you’d need in news.

The trick isn’t so much creating the right thing; the trick is finding the right networks.

People say the Internet’s made of cats. The reason isn’t because of cats; it’s because people like to have an emotion where they say ‘aww’ all at the same time.