You have to move beyond that vision of the way your life has always looked and begin to picture your life as you want it to look.

I have people who buy my books just so they can sit them around and show them off because of the titles, especially the Shut Up, Stop Whining and the Grow a Pair. So the title is very, very important.

The right thing to do usually comes straight from your gut. When you work fast, you tend to work more from the gut, because your mind simply doesn’t have as much time to justify an easier way to do things.

The title’s more important than the book.

I’ve been very fortunate at having good titles but I just think in terms of titles. I’m doing a workshop now where people write books and they come and I name their books for them. I’m good with titles.

And most importantly, ask more from yourself! This is the real key. Ask what you can do to help. Ask what you have to offer. Ask what you can contribute. Ask how you can serve. Ask yourself how you can do more. Ask your spouse how you could be more helpful, loving or kind.

Learn what you are good at and exploit it in service to others.

Don’t be different. Different scares people. People won’t spend their money on different. They will, however, pay a premium for unique.

As your employer, if I see that you have to work hard to get your results, yet your coworkers achieve their results with little effort, don’t be surprised if I’m not all that impressed with your hard work.

I think it’s more helpful to keep your books sort of a singular focus. Get it said, get it said well, fascinate people with your words and then write another book.