When personal assumptions Become unvalidated design decisionsBusiness and user experience are in decay

Users will never forget how your product or service made them feel.

When you design a product or serviceYou must understand The whole customer journeyNot just one small part

In the user problem lies design opportunity

When you design a product or service 
You can guess or you can user research

Design is about creating shareable solutions to shared problems.

Good design makes people feel good.

Look deep into your user problem, and you will design better.

Look deep into your users' problems, and you will design better.

Writing is designing. Use the users' language.