I just think a woman's wardrobe has been so neutral for so long, ... And all of a sudden it's not wrong to wear color.

It's a dressy day collection -- it's not office, ... Badgley-Mischka is not really about the office, but it's definitely clothes you can wear by day.

The mood is soft, and it's feminine, ... It's an elongated shape, but it's not ethereal. It's edgier than that.

We love a dress where you can't really explain the color. They're all complexion colors, they're all very flattering.

I think it just became too formula, ... Everybody looked the same. Certainly women have to dress very practically by day now, so I think they really love the idea of indulging themselves in dressing up for night.

She goes to a cocktail party that's a sea of little black dresses and it's get boring. So she comes in with this little opulent couture pastel complexion cocktail, and they're so charming.

So it's just not about, you know, vulgar nudity,

We're actually making a bigger statement than we normally do with short cocktail. ... she doesn't want the little basic black cocktail dress,