I can't tell you how important that is for us, what it's going to bring to us.

It makes sense. It's a whole new take on an old problem.

Anybody can sell you a pen, but we've got the research, we've got the service backed behind it.

I've already staffed our third shift. The second shift has been up and running for some time. The inventory is rolling in, the machines are running. We're prepared.

I would never have done this without him.

We always did promotional stuff, but never really pushed it. It was always off on the sidelines, and we decided to go full bore about three and a half years ago.