There's way too much equity built into our game to even consider it. That has been understood from the start.

They went on a rampage. They broke down the doors and stole just about everything we had. Interestingly, they didn't take a lot of irreplaceable Sugar Bowl memorabilia. But the place was a mess; before I could enter my office I had to take shots and put on a hazardous-waste suit.

It's being decontaminated right now. Then the engineers can go in and assess the structural issues.

It's been a great relationship. Twelve years is a long run and it worked to both of our benefits. You couldn't ask for a better sponsor.

It will be a high-profile firm. What Fox is seeking for the naming rights is substantial.

It was a natural. The city has a lot of experience hosting major sports events, and the Georgia Dome holds the annual SEC Championship Game. Atlanta knows how to get things done logistically.

It's a similar situation to many homes in New Orleans. They've got to gut everything inside. They've got to repair the roof. There's a lot of issues.

It's just a daunting task and we've basically got about 90 days to pull it off. We're going to need a lot of help.

There's a lot of uncharted water we'll be trying to navigate. Just creating a new logo that incorporates our new title sponsor is very time-consuming. We're about a month behind, but sometimes it feels like more. In a lot of areas, we're starting from scratch.

A lot of people would be ducking to go up on that stage with some of the issues that local people are having with their own insurance companies. These folks are willing to come up and basically take a stand, go up on the podium and say, 'We're here to help, and we want to be a part of the recovery.' ... And that to me takes guts and courage and I think it's a good sign.