I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes...

A brand is nothing but an expression of the consumer’s loyalty and trust.

The work, the work, the work. This is what the business is all about. This is the fun, the glory, the pleasure. It’s the only true measure of an agency. In the absence of great work, nothing else matters.

In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.

Insight is rarer, and infinitely more precious. A strong insight can fuel a thousand ideas, a thousand reasons to act and make something happen. That, more than anything, should be your reason to fight and persevere for your own insight moment. When you are armed with a powerful insight, the ideas never stop flowing.

I’ve always believed writing ads is the second most profitable form of writing. The first is ransom notes…