Philip Morris
Philip Morris
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Full Name and Common Aliases
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Alfred Mossman "A.M." Philip Morris Jr.
Birth and Death Dates
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Born: December 12, 1901
Died: February 27, 1973 (aged 71)
Nationality and Profession(s)
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American businessman; founder of Philip Morris Companies Inc.
Early Life and Background
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Philip Morris was born in Richmond, Virginia, to Alfred Mossman Philip and Ida May Mossman. His father was a wealthy tobacco farmer who owned a large plantation in Danville, Virginia. A.M. Philip Morris Jr. grew up with a strong appreciation for the family business, which had been founded by his grandfather in 1847.
Morris attended Washington and Lee University before transferring to Yale University, where he graduated in 1924 with a degree in economics. After college, he joined his father's tobacco company as an entry-level salesman.
Major Accomplishments
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Transformation of Philip Morris: Under A.M. Philip Morris Jr.'s leadership, the company evolved from a traditional tobacco firm to a diversified conglomerate with interests in cigarette manufacturing, real estate, and other industries.
Introduction of Marlboro Cigarettes: In 1955, Morris launched the now-iconic Marlboro brand, which became one of the most popular cigarettes worldwide.
Notable Works or Actions
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As the head of Philip Morris Companies Inc., A.M. Philip Morris Jr. implemented various business strategies that contributed to the company's growth and diversification:
Expansion into International Markets: Under his guidance, Philip Morris began expanding its operations globally, establishing itself as a multinational corporation.
Diversification Efforts: In addition to tobacco products, the company ventured into other industries, such as food, real estate, and financial services.
Impact and Legacy
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A.M. Philip Morris Jr.'s impact on the business world is multifaceted:
Shaping the Cigarette Industry: His innovations in marketing and branding helped establish the modern cigarette industry.
Entrepreneurial Spirit: As a pioneering entrepreneur, Morris demonstrated the value of adaptability and diversification in maintaining a competitive edge.
Why They Are Widely Quoted or Remembered
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Philip Morris's influence extends beyond his business accomplishments:
Pioneering Executive: He was one of the first executives to introduce modern marketing techniques, including celebrity endorsements and targeted advertising.
Visionary Leader: A.M. Philip Morris Jr.'s ability to anticipate changes in consumer preferences and adapt the company's strategies accordingly cemented his reputation as a forward-thinking leader.
Philip Morris's life and career serve as an example of entrepreneurial success and adaptation in a rapidly evolving business landscape. His legacy continues to inspire entrepreneurs, executives, and students of business history alike.
Quotes by Philip Morris
For them -- Big Tobacco -- this trial was about money. For us, it was about people's lives.... We still feel they're arrogant.
This is a verdict in favor of no one and it will not have any practical impact on Philip Morris and its employees,
It was just racing. I didn't see him up beside of me. They said he was looking but I didn't see him up to the door, so I just tried to hold the bottom and evidently he was there and we got together and he did an awful good job of not wrecking me.
The award of $775 million to the attorneys representing Massachusetts is excessive,
This is an inappropriate effort by these organizations to improperly inject themselves into a lawsuit to which they are not parties, ... We will be responding in detail to this brief in a future filing.
adversely affect its operating income and cash flows for the fourth quarter and year 1998, and will likely materially adversely affect the cash flows and operating income of the company in future years.
There's probably not a country in the world that can withstand a verdict this size.
We could promote the 'care and feeding' of journalists to develop a network sympathetic to Philip Morris, ... Using this approach in the U.S. we have been able to get favorable articles/commentaries in major publications such as the Wall Street Journal , National Review and reach millions of the public through the numerous syndicated columnists that are in our network.
We will undoubtedly spend the coming weeks and months appealing the seemingly endless list of errors... in the case,