Quotes by Reggie Fils-Aime

With innovation, there is always risk.

We brought augmented reality to the marketplace with Nintendo 3DS. We made it fun; we made it social.

We constantly push the edge on technology. But for us, technology needs to be fun.

We want the technology in our devices to enable a social experience.

For Nintendo Switch, it really is about a big-game experience.

Nintendo prides itself in being a technology-driven, mass-market, entertainment company.

Our strategy is gaming for the masses.

The fact that the Nintendo 3DS business is backwards compatible incentivizes us to get as many new consumers into the core DS platform as possible.

My favourite game is 'The Legend of Zelda: Link to the Past.'

I grew up playing the Super Nintendo.