Quotes by Richard Edelman

We have witnessed a stunning reversal of power between mainstream and social media: The ability to go direct to end users of information through social channels radically disrupted the mainstream news agenda.

The separation of audience into tribes preferring to reinforce their own views with media of similar ideological stripe makes true debate impossible.

The inability or unwillingness of citizens to differentiate between fake and authentic news is undermining a fundamental assumption of democracy: the informed voter.

Edelman maintains a very conservative balance sheet. We do small acquisitions. This helps me sleep well at night.

I take the subway to work. I fly coach back and forth to Chicago.

Institutions are better served by going direct to end users, establishing a channel for direct dialogue and feedback. It is a world of many to one, not one to many.

The dominant advertising advantage of Clinton, with spending of 10 to 1 over Trump, reinforced the perception that she was trying to buy, rather than earn, votes.

The short form, speed, and consistency of communication by Trump beat Clinton's nuanced, detailed, and long-form communication. Trump came across as more genuine, Clinton as less than transparent. Trump engaged directly with his community; Clinton spoke through the media in a careful and less frequent manner.

There was a near-universal set of editorial endorsements of Clinton. Trump used this disparity to his advantage, to claim media bias and unify his base of supporters.

The historic quarrels between Japan and Korea pale in importance to the bigger question of extent of U.S. commitment to the defense of the region.