The problem is, the rewards and the costs of adding more things to the Home page aren’t shared equally. The section that’s being promoted gets a huge gain in traffic, while the overall loss in effectiveness of the Home page as it gets more cluttered is shared by all sections.

The reality is that in the business world almost everyone is just a very small cog in a huge collection of cogs.2 2 Sorry. Try not to take it personally. Do good work. Enjoy your home life. Be happy.

The name of the page will match the words I clicked to get there.

The fact that the people who built the site didn’t care enough to make things obvious – and easy – can erode our confidence in the site and the organization behind it.

If something requires a large investment of time – or looks like it will – it’s less likely to be used.

The main thing you need to know about instructions is that no one is going to read them – at least not until after repeated attempts at “muddling through” have failed.

Happy talk must die.

How many opportunities do we have to dramatically improve people’s lives just by doing our job a little better?

Or as Jakob Nielsen so aptly put it: The human brain’s capacity doesn’t change from one year to the next, so the insights from studying human behavior have a very long shelf life. What was difficult for users twenty years ago continues to be difficult today. I.

If you can’t make something self-evident, you at least need to make it self-explanatory.