It's like setting up a DVD player. It's super simple.

Those rights don't exist today, but they will be coming and we want to be a part of that.

We're targeting people who rent a lot of movies and who have horror stories about going to the video store.

We have the lowest cost of distribution. We don't have to buy a network.

Our target customers are movie lovers who want a more convenient way to rent the movies they want to watch when they want to watch them and value the overall quality of the experience. ... Movies are always available for instant viewing, with no trips to video store, no out-of-stock titles, no damaged discs, no late return fees and no waiting by the mailbox for DVDs.