While nations protect their physical borders, tech platforms leave digital borders wide open.

If, at any moment, reality gets dull or boring, our phone offers something more pleasurable, more productive and even more educational than whatever reality gives us.

If we really wanted to have a reorientation of the tech industry toward what's best for people, then we would ask the second question, which is, what would be the most time well spent for the thing that people are trying to get out of that situation?

Ergonomics is about designing for failure modes and extremes: how things break under repetition, stress or other limits. And the goal of ergonomic designis to create an alignment between the user's limits, the thing you're designing, and how people will ideally use that thing.

There's nothing in your life or in our collective problems that does not require our ability to put our attention where we care about. At the end of our lives, all we have is our attention and our time.

You're either on, and you're connected and distracted all the time, or you're off, but then you're wondering, am I missing something important? In other words, you're either distracted or you have fear of missing out.

Most notifications you get are because a machine is trying to get your attention. Those notifications aren't built to help you live your life. They're built to get your attention.

For every design goal you have, you have to have a corresponding measurement to know how you're doing - a way of measuring success.

If one app or news site or friend gets your attention, that means something or someone else loses it. It comes out of our sleep, our time with family or our reflective time with ourselves.

Yes, online privacy is a real problem that needs to be addressed. But even the best privacy laws are only as effective as our Paleolithic emotions are resistant to the seductions of technology.