To be a trendsetter is much better and rewarding than a trend follower, both in life and in business.

For a more sustainable business growth strategy it is better to bring down cost than increase prices. Because that always gives you more room to improve efficiency and increase productivity.

If branding is a process, then it stands to reason that there must be a point where the process is initiated. The question is, at what point do you start the process to set yourself apart?

An advertising strategy must support your marketing strategy. The aim is to attract the customer, capture his or her attention and leave an impression and some level of curiosity.

In business someone or something has to introduce you to your next level of promotion, platform and breakthrough. The question is, what will they/it say about you and your abilities?

The best source of business ideas is a gap in the market. Look for it and start a business that provides a new product or service to fill it or improve on an existing product or service.

Doing’ is always a better option than just ‘trying’ because doing gets you more focused and there is no room to give up, whereas trying hands you the choice to give up anytime.

Complexities in business are best managed by simple rules and principles that serve as pointers in the process of elimination and clarification.

In business your advantage over the competition is largely dependent on what you know and do that the competition does not know or practice, which ultimately sets your brand apart.

The human mind is unbelievably rich with great ideas and possibilities. Employ it, feed it, challenge it, and it will work wonders for you.