...Almost everything inside was filled with sugar, cheese, and weight-loss tips.

One reason we watch these shows is the cheese factor. This ups the cheese equity of American Idol , as opposed to the (1950s) quiz shows scandals, which undermined the very value of what those shows were.

This is not a grocery story or a place to stop once a week and pick up a few aspirin, six pounds of hamburger and some frozen food. Public markets are really about impulse purchases. You tasted some incredible Italian sausage so you head to the market, but then you see some tomatoes or taste some cheese and say 'Gosh, this is really incredible cheese, and it's made by a local farmer so give me a pound of that.' That's what happens.

When the book is over, I think of innovative marketing ways to reach to a larger audience. I think wine and cheese book launch parties are a waste.

I like eating pepperoni. I heat it up in the microwave and then I let it roast and then I eat it with cheese.

I don't eat it, because of the cholesterol effect. I've never eaten much in the way of cheese ever. However, I don't mind pretending that I like it.

Cheese is such a social event. I thought it would be a really great way for us to show creativity.

I don't know about you, but I go to a show to have fun. It's all about fun, man. The cheese parts are what make it entertaining.

I fall down all the time because I'm such a klutz, but I have never broken a bone, and I don't eat milk or cheese ever. I like tofu cheese and soymilk in my coffee and cereal.

I'd like to be reincarnated as a French tart. They're so beautiful and delicate - they're like my opposite. I'm more of a comfort food: goat cheese with garlic.