25 Quotes About Pricing

The market is like Goldilocks. It decides if your price is too hot, too cold, or just right.

The reality is that only one or two aspects of your offering have real value to your customers. The rest are merely nice to have. If you doubt that, the next time a customer asks for something special, attach a price to it. If they pay, they truly value what they've requested. If they refuse to pay, the request was merely an attempt to see how good a deal they could get. Buyers will not be denied what they truly desire; they will find the money if it's important enough to them.

the strategic price you set for your offering must not only attract buyers in large numbers but also help you to retain them.

No longer were the prices of ordinary mortgage bonds allowed to roam inefficiently, for they were now linked to the CMO market, in much the same way that flour is linked to the market for bread. Fair value for CMOs (the finished product) implied a fair value for conventional mortgage bonds (the raw materials).

Find the right price for an irresistible offer, which, by the way, isn’t necessarily the lower price.

Identify where the mass of target buyers is and what prices these buyers are prepared to pay for the products and services they currently use.

Don't price to please, price to match your performance, experience and worth.

When we said value pricing, we said we'd still be competitive in terms of pricing and still run tactical programs.

In a small vehicle, pricing is a pretty dicey type of thing.