Doing testing with real users (in addition to internal quality testing) can help you avoid the serious embarrassment of a failed product.

Engineering-driven companies falsely assume that because they build it, the industry will magically become aware and be willing to buy it.

Methodology must be flexible. Companies often don't adopt the materials & methods they were trained on because they aren't flexible enough.

Not having a specified launch plan and process is one of the biggest pitfalls in the technology market.

After the launch phase, your product is old news. Take advantage of the opportunity to generate interest when your product is new.

Only move forward with creating a product that will be "above the bar.

Don't focus all your time and effort on creating the templates & perfecting the documents. Answering key product questions is more critical.