It's been an interesting year. We all said this is a business, but at the same time we are going to have fun doing it. It's been somewhat of an education.

We were hesitant to go out and promote, because we didn't know where we were going to be. That's our fault.

I thought that would be the hardest part. It was actually the easiest part.

Right now, it could be ambitious. At the same time, if we do it proportionately and take baby steps, we'll be able to build ourselves up to that.