Denis Pombriant
Denis Pombriant
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Full Name and Common Aliases
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Denis Pombriant is a well-known expert in the field of CRM (Customer Relationship Management) and business technology.
Birth and Death Dates
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Born: 1949 (exact date not publicly available)
No record of passing found, implying he is still active.
Nationality and Profession(s)
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American, Consultant, Analyst, Author.
Early Life and Background
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Denis Pombriant's background in business technology spans several decades. His work has been instrumental in shaping the CRM industry into what it is today. Little information is available about his early life; however, his career trajectory suggests a strong interest in business and technology from an early age.
Major Accomplishments
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Denis Pombriant's accomplishments are numerous, with several notable mentions:
Influential Analyst: As the founder of Beagle Research Group (now known as Beagle Research), he has been instrumental in analyzing CRM trends and technologies.
Author: He has written extensively on business technology topics, publishing articles in prominent industry publications such as Forbes.
Consultant: With a deep understanding of CRM systems and their applications, Pombriant's consulting services are highly sought after by businesses looking to optimize their customer engagement strategies.Notable Works or Actions
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Some notable works and actions include:
"The Power of One": A book that explores the impact of CRM on business performance.
Regular Columns: Pombriant writes regular columns in prominent industry publications, providing insights into emerging trends and technologies.
Industry Thought Leadership: He frequently speaks at conferences and events, sharing his expertise with a wider audience.
Impact and Legacy
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Denis Pombriant's contributions to the CRM industry have been substantial. His work has helped shape the direction of business technology and customer engagement strategies. As an influential analyst, author, and consultant, he continues to inspire new generations of professionals in the field.
Why They Are Widely Quoted or Remembered
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Denis Pombriant's reputation as a thought leader is well-deserved. His ability to distill complex business technology topics into actionable insights has made him a go-to expert for industry leaders and media outlets alike. His commitment to sharing knowledge and expertise has had a lasting impact on the CRM industry, ensuring his legacy continues to be felt for years to come.
Quotes by Denis Pombriant

It will provide the same kind of professional test environment that IT has behind the firewall. IT has come to take that for granted.

This is the future. It makes it cheaper and easier for all kinds of companies to build apps, whether you're talking about enterprises or small businesses.

There are a lot of vendors out there trying to be cheaper than Salesforce.com or trying to offer more or different features. That is not the best way to compete against a market leader, though. Instead, you have to be offering something that is truly special.

There are over 200 nifty new things in this release, but it's not simply about adding features--it's about changing the orientation of the product. You can only go so far in building an SFA engine before you reach diminishing returns. The next logical thing in SFA is to improve inputs into SFA.


Managing sales compensation has always been a difficult task. As products and product configurations continue to get more complex, more and more companies are trying to use incentives as a way to drive specific behaviors. There are so many variables to this that compensation challenges mount to the point where traditional solutions like spreadsheets no longer provide an adequate remedy.

It is (a) new platform and a new way to build applications that might not have been conceived before.

From what I've seen, I think the competitors blew the opportunity. They used it as an opportunity to strut their stuff and say how great they are. It would have been smart for at least one of them to take the high road and do something like offer emergency service using their product for free for example.

