All the factors, all the indicators, look to me like they are pointing toward record spending.

He's now a major player in this race. He deserves to have the full spotlight put on his family.

Chances are he doesn't have the resources to self-finance at a high level.

In both cases, he did it with very strong bipartisan backing. But they wrongly and foolishly extrapolated from the recall and the Prop. 57-58 and 66 campaigns that this guy was a masterful campaigner who could sell ice to Eskimos and could sell pork pies in a synagogue.

They became active detractors and tried to do him damage.

They can't snap their fingers and do symbolic things and turn it all around. It ain't that easy -- particularly when you have the antipathy that now exists against him.

It's just never been proven you can reduce the amount of money that flows into politics, no matter how hard you try.

They feel he got rolled on the worker's comp agreement. They think he got rolled on the budget.

This guy has a history of bringing forward these grandiose schemes that basically melt into a puddle of water on the floor.

This is a substantial (advertising) buy. We're already at a point in these three markets where you would expect to be later in the campaign. This is not a symbolic buy -- but a desire to reach voters and move numbers.