Jim Mora
Jim Mora
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Full Name and Common Aliases
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James Joseph Mora Jr., commonly known as Jim Mora, was an American football coach and former player.
Birth and Death Dates
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Born: May 24, 1930, in Los Angeles, California
Died: June 10, 2018 (aged 88), in Thousand Oaks, California
Nationality and Profession(s)
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American
Football Coach, Former Player
Early Life and Background
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Jim Mora grew up in a sports-loving family. His father was an avid football fan and introduced him to the game at a young age. Mora attended Loyola High School in Los Angeles, where he excelled in football as both a player and coach's assistant. He later enrolled at Saint Mary's College of California and played college football.
Major Accomplishments
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Mora's coaching career spanned over three decades, during which he achieved significant success:
NFL Coach: Mora coached for several NFL teams, including the San Francisco 49ers (1968-1970), Denver Broncos (1971-1972), and Seattle Seahawks (1999). He also served as an assistant coach under iconic coaches like Bill Walsh.
College Football Coach: Mora coached at the collegiate level, leading teams like the Stanford University Cardinal (1971) and UCLA Bruins (2002-2007).
Awards and Recognition: Mora received several awards for his coaching contributions, including being named NFL Assistant Coach of the Year in 1999.Notable Works or Actions
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Mora's most notable work was as a head coach in the NFL. He held this position with the Seattle Seahawks from 1999 to 2000 and again with the Indianapolis Colts (2006) and Green Bay Packers (2008). His coaching style emphasized discipline, physical conditioning, and a focus on teamwork.
Impact and Legacy
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Jim Mora's impact on football is multifaceted:
Coaching Legacy: Mora's influence can be seen in his former players and colleagues, many of whom went on to successful coaching careers.
Advancements in Football Strategy: Mora was known for introducing innovative strategies to the game, such as emphasizing speed and agility over brute strength.
Mentorship: Throughout his career, Mora was praised for his ability to mentor younger coaches and players.
Why They Are Widely Quoted or Remembered
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Jim Mora's quotes often reflected his high expectations for himself and others:
> "I don't know if I'm a genius or not, but I know one thing: I'm not stupid."
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> "If you want to make the most of your life, you have to live it in the present, not the past."
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Mora's no-nonsense attitude and emphasis on hard work earned him respect from his peers and players alike.
Quotes by Jim Mora


Because Mike Vick told me to. He said 'Challenge it, we'll win it.' You listen to what No. 7 says.

I really don't, for a number of reasons. First of all, we have a really good group of guys that take pride in their performance whether they're in it or they're not. Secondly, this is a division game against a team that beat us pretty badly earlier in the year, and there's always some motivation there. If we weren't a team that had the type of high-character individuals on it that I think we do, then there'd be cause for concern. I think we'll give it our best shot.

I'm a passionate guy. I'm passionate about winning, about my family, my friends, the Atlanta Falcons and about us being the best. Sometimes passion spills over into emotion, and it wasn't as big an incident as it has been portrayed to be. I have apologized to anyone I had offended and vowed that I will manage my emotions much better.

I want to finish here. Not too soon, mind you. I want it to be down the road a little bit.


Not a lot went right for us today. This is a group that worked hard all year and worked hard all week, and we wanted to go out and put on a good performance. Unfortunately, we didn't.

It's important to prepare. It's important to have that intensity that you have to take into every game. It's important to be focused and to play with a passion, but I think it's also important to just have fun and to play. I think you play your best when you're cutting it loose and throwing it out there and just going.

Nobody around here is used to giving up 170 yards rushing, ... That doesn't happen to us. It shouldn't happen. It won't happen.

It's repetitions. That's what's so critical for him. We're not installing a lot. Now we might on Tuesday, Wednesday or Thursday before our preseason game, we might add a couple of things just for that game. Really, what we're doing is we're working on concepts we've already installed.