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Max Clifford
16quotes
Max Clifford
Full Name and Common Aliases
Maxwell Clifton "Max" Clifford
As a renowned publicist, agent, and media personality, Max Clifford was known for his work in the entertainment industry.
Birth and Death Dates
October 6, 1943 – December 5, 2017
Nationality and Profession(s)
British; Publicist, Agent, Media Personality
Max Clifford's professional career spanned over four decades, during which he built a reputation as one of Britain's most successful publicists.
Early Life and Background
Born in Middleton, Lancashire, England, Clifford grew up in a working-class family. His early life was marked by hardship and determination, traits that would serve him well in his future endeavors. After completing his education, Clifford began his career in the entertainment industry, initially as a press officer for the BBC.
Major Accomplishments
Clifford's rise to prominence began with his work on the "Morecambe and Wise" television show, where he was responsible for managing the duo's public image. He later moved on to become a key figure in the careers of numerous high-profile clients, including Princess Diana, Elton John, and Gary Glitter.
Notable Works or Actions
Clifford's most notable achievement came when he helped Princess Diana manage her media presence during the 1980s. This included handling the press scrutiny surrounding her relationship with Prince Charles and their eventual divorce. Clifford's influence extended beyond the entertainment industry; he was also a key figure in shaping public perception of royalty.
Impact and Legacy
Clifford's work had a profound impact on the way celebrities manage their public image. He pioneered the concept of crisis management, helping clients navigate scandals and negative media attention. His legacy extends beyond his professional achievements to include his role as a mentor and industry leader.
Why They Are Widely Quoted or Remembered
Max Clifford is widely quoted and remembered for his insightful commentary on the entertainment industry and its inner workings. As a seasoned publicist, he offered guidance on how celebrities can maintain a positive image in the face of adversity. His quotes continue to be sought after by media outlets, offering a glimpse into the world of show business and the art of crisis management.
Clifford's life was not without controversy; however, his influence on the entertainment industry remains undeniable. Through his work as a publicist, agent, and media personality, Max Clifford left an indelible mark on popular culture. His quotes continue to offer valuable insights for those seeking to navigate the complexities of fame and public image.
Quotes by Max Clifford
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All the kiss-and-tell stories I have been involved with - and remember they only account for about 25 per cent of my business - the accent has always been on the ridiculous, also on the complimentary. Always women will say, so-and-so was the most amazing lover, even if the man in question was absolutely hopeless. Even with old David Mellor, the girl said he was very good in bed. No, I don't think I have that cruel streak, John. It's not in my nature.
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Two or three girls go to a club and they've worked out that one player is worth 50,000 (128,000), another's worth 30,000 (77,000). That's the reality.
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Camilla is a million miles away from achieving the popularity that Diana did. ... They will need all the PR expertise they can muster. Prince Charles and Camilla getting married and living in a house on one of his estates is one thing, her ever becoming queen is totally different.
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Not a magazine, not Hello. She has got to go on live TV and make it clear to the viewers that she is really sorry. She has got to be sincere about it. If she comes across as anything other than really sincere and really sorry, it won't work.
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It's got to be very slowly, very easy and relaxed. There's still a lot of people that are taking time to adjust.
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The upshot was that no mention of the Chelsea strip headlines can appear in my book. It's absolutely hysterical. He was the only person to make a proper complaint. Everyone else seems happy.
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This is an extremely lucrative sport and a glamorous one. He can make a lot of money and be a very valuable commodity for advertisers.
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Young people realize that you don't need skills for being famous and believe it is easy, which it is not.
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