Chefs are the horses that have been pulling this wagon. Holly Smith is practically our godmother.

I like to think we were on the map before. It's just that now our dot is a little bigger. The attention that the truffle salt is earning is like the gift we worked six long years to get.

We look into the souls of the people we work with. We find something that is a regional favorite, and we translate it for the American market.

We had to do the translation between the regional reality and the final consumer. We have the passion, the knowledge and the patience to educate the buyers. We usher the product practically from Earth to table.