686 Quotes About Insight

Great brands have wonderful things to convey compared to lousy brands. When lousy brands say “great service,” it means something very different than when a great brand utters the same words.

There are numerous other tools companies don’t know how to use or haven’t mastered. And I am not talking about “social media” as a tool. Social media is a distribution tool. I’m talking about design, color, imagery, typography, style and form (as in packaging).

Remember how shocked I was to discover Amazon had over 8,000 branding books? Well this I know: when a specific discipline has that many opinions on one subject, something fundamental is always missing. Always. The omitted fundamental? A definition and a universal reason for branding. And it came down to four words:

Fact: there are three phases every customer goes through with your brand. Most companies use only the first two of these (66%), when in fact there are actually three: the phase that starts before they buy, the phase that occurs during the sale (or during the use of your product or service) and the last (most overlooked) phase occurring after the sale.

Your competitors have the same idea of how unique, special, vital, and relevant they are with everyone spending a lot of money using the same words, messages, and promises to convince prospects how unique they each are.

The women we really love are the women who complete us, who have the qualities we can borrow and so become something nearer to whole men. Just as we complete them, of course; it’s not a one-way thing. Leola and I, when romance was stripped away, were too much alike; our strengths and weaknesses were too nearly the same. Together we would have doubled our gains and our losses, but that isn’t what love is.

The cure is as simple as this: Live your words and live your belief system.

while you can't really 'choose' who the heart falls for next, you can certainly understand the dysfunctional forces and life patterns that keep towing your life around from one 'special' person to another... and that realization is always something to appreciate.

who journeyed to Denver, who died in Denver, who came back to Denver & waited in vain, who watched over Denver & brooded and loned in Denver and finally went away to find out the Time, & now Denver is lonesome for her heroes,