The trick isn’t to simply publish a book; the trick is to produce a quality book package to surround the book’s content

Anyone who says it’s easy to self-publish a book is either lying or doing a shitty job.

I'm tired of the anonymity of being an unpublished author. I crave the anonymity of being self-published.

Starting your book is only the first five miles of a twenty-six-mile marathon that’s one-third of a triathlon (authoring, publishing, and entrepreneuring).

You’ll learn that the key to a great book is editing — grinding, buffing, and polishing — not writing.

The good news about self publishing is you get to do everything yourself. The bad news about self publishing is you get to do everything yourself.

Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.

A successful self-publisher must fill three roles: Author, Publisher, and Entrepreneur—or APE.

Choose wisely where to spend your money and where to spend your time.

Sometimes wandering the indirect path is exactly what’s required to get where we need to go.